Somebody is talking about you and you are not aware of it? Since your brand or product is out there, you should know if it is discredited or praised, the moment this happens. Otherwise, your reaction may come too late, for good or bad.
Set keywords/phrases of interest
Real-time tracking of portals, social media (public posts), comments platforms
Topics Extraction – Modeling (identify topics and concepts from textual data)
News alerts via email or through online platform
Identification of news spread patterns
Websites mapping based on their positive or negative positioning
Key influencers, creating the biggest “social noise”