> Stategy

“Strategy without tactics is the slowest route to victory, tactics without strategy is the noise before defeat.”
Sun Tsu, Ancient Chinese Military strategist

Embracing the pulse of the public opinion, we design 360o marketing strategies always tailored to the peculiarities of each business and the specifics of the targeted audiences. Consistency is a principal factor if you want your message to be clearly transmitted and received by the appropriate audience. A holistic approach in all owned media will provide the means to prevail among the competition and guarantee your positive online reputation. If you do not plan beforehand where exactly you want to go, you will never reach your destination, but you will stay somewhere in the middle. Is this enough?

> SEO

“It’s not about being the best. It’s about being better than you were yesterday.”

People are looking for you. This is not the time for “hide and seek”.
Be the first to offer them what they need, because if you don’t, somebody else is going to do it for you.

When only 8.5% of web traffic makes it past the first page and the #1 organic search result receives almost 30% of all click through traffic, the importance of being the very first one in your field is obvious.

Apart from the necessary technical adjustments to all owned media (websites/social media accounts), we give you the necessary tips about SEO-friendly content creation and along with you we create new articles and references “discoverable” by the search engines.

> SERP

My good opinion once lost is lost forever.
Mr. Darcy, Pride and Prejudice

Your brand, personality or product is under public scrutiny.
Do not let the others shape the prevailing opinion about yourself. Shed the brightest light on your pros and distract the attention from your cons.

Positive References boost
After identifying “positive” references found on 3rd parties’ websites, we promote them to be displayed at the Search Engines’ 1st page results*.

Downgrade Negative Publicity
By promoting the “positive” references, we are moving the undesired content down in the queue of relevant results, “shielding” in this way your business.

> RepuSention

“I know myself too well, to let someone else know me.”

You are out in the open. People may love you, hate you or love to hate you. Hear them out, because what you think of yourself is not necessarily what they think about you

Pulse & Opinion’s RepuSention Platform, based on AI algorithms, reveals the following:

  • General Sentiment on News & Social Media
  • Volume per sentiment
  • Topics & prominent phrases per sentiment
  • Key influencers sites
  • Sentiment by Geolocation
  • Analysis based on general feeling

> Digital Campaigns

“Doing business without advertising is like winking at a girl in the dark. You know what you are doing but nobody else does.”
Steuart Henderson Britt

With current statistics showing that the daily social media usage of global internet users amounted to 135 minutes per day during 2017, brands necessarily need to be part of this daily habit. In parallel, with an average of 3.4 searches/day/searcher, the presence of a brand in the paid results is also essential, if it wants to prevail against the competition.

Pulse & Opinion helps you to showcase your products and services to the appropriate audience at the right time. With continuous optimization, we allocate wisely your spending budget either on Google Adwords or on Social Media using the best keywords for maximum ROI.