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Footnet

Your message is successful when it’s properly delivered and clearly understood. Do not seal it in a bottle and throw it in the sea, because in the real world, it will be lost in the ocean.

Analyse:

  • Network’s synthesis
  • Event’s impact

Segment your network based on their common interests

Based on the network theory of “six degrees of separation”, we identify:

  • The network’s structure and complexity (“modularity”)
  • The distance between the brand and its audience (“average path”)
  • The main “influencers” along this path (“nodes``)
  • The shortest path to transmit your message (“betweenness centrality”)
  • How your network was altered in the aftermath of a specific event